About the Noonoo Pie wrap
The NooNoo Pie wrap is a soft baby wrap carrier made from one long piece of comfortable, supportive fabric. It is designed to keep your baby close while allowing you to move freely and confidently through your day.

Our wraps are made from the perfect blend of 95% cotton with a small amount of added lycra, giving you the natural breathability of cotton along with the flexibility and support that gentle stretch provides. The fabric has a four-way stretch, which means it moulds around you and your baby without sagging or losing shape.

The right fabric is the key element in a stretch wrap that works well. If a wrap has too much stretch or the fabric is too thin, it can sag and fail to support your baby’s weight comfortably. If there is not enough elasticity, it becomes difficult to achieve a secure and comfortable fit. The Noonoo Pie Tie is designed to strike the perfect balance, offering support, comfort, and ease of use.

We are very proud that our beautiful fabrics are manufactured in South Africa, supporting local industry and ethical craftsmanship.

A Few Good Reasons to Carry Your Baby
Babies are born with an instinctive need for closeness. During pregnancy, the womb provides warmth, movement, and constant connection. After birth, the world can feel big and unfamiliar, and being held close offers reassurance, comfort, and calm.

Babywearing supports this natural need while allowing parents to move through daily life with confidence. Research shows that babies who are carried often tend to cry less, feel more secure, and spend more time in a calm, alert state. Being close to a caregiver also supports emotional development, learning, and early language development.

Carrying your baby isn’t about never putting them down, it’s about responding when your baby needs comfort, connection, and closeness, while still being able to live fully and carry on with your day.

How the Noonoo Pie Tie Supports You
– Keeps your baby close while freeing your hands
– Distributes weight evenly to reduce back, shoulder, and arm strain
– Helps babies nap comfortably while out and about
– Allows for discreet breastfeeding
– Supports parents of multiples
– Practical, comfortable and flattering, for moms & dads alike

At NooNoo Pie, babywearing is about connection, comfort, and confidence, helping you move through early parenthood with your baby close and your heart full.

How to use & Safety
Learn how to wrap your NooNoo Pie wrap for a snug, supportive fit and safe babywearing. We’ll guide you through positioning, comfort checks, and key safety tips so you can carry with confidence from day one.
FAQ’s
Got questions? Find quick answers on sizing, fabric stretch, age/weight guidance, breastfeeding, washing, and troubleshooting common tying concerns—so you can feel confident every step of the way.